Monitoring traffic across your social media pages and website provides valuable data and audience insights for your social media strategy. However, managing tracking codes for multiple sites can be complex. That's where Google Tag Manager (GTM) comes in. In this article, we'll explain what a social media pixel or tag is, and explore how GTM can simplify your tracking efforts making it easier to access analytics across multiple social media platforms, Google Analytics and your website. We'll also guide you through the steps to set up GTM and migrate your social media tags to a central location.

Website owners face a critical deadline: migrating to Google Analytics 4 (GA4) before July 1st. With Universal Analytics retiring, this mandatory transition is necessary to continue tracking and analysing website performance. By upgrading to GA4, website owners unlock a host of new features and improvements for enhanced data tracking and analysis. In this article, we explore the vital steps to migrate to GA4, connect your account, and ensure you don't miss out on valuable insights. Don't delay—upgrade to GA4 today and unleash the power of your website data."

Learnings from the Commonwealth Bank Spam Email Case

The recent case of the Commonwealth Bank of Australia (CBA) being fined $3.55 million for sending 65 million spam emails over one year, serves as a stark reminder of the importance of adhering to the regulations outlined in the Spam Act (2003). In this case, the emails were “difficult or impossible to unsubscribe from” (1). This article explores the key learnings from the case and provides an overview of best practices for email marketing to ensure compliance with the law.

Editor’s Pick

Discover the latest trends in the digital and social landscape with We Are Social's “Digital 2023” report. This report provides valuable insights into how people are using the internet, social media, and mobile devices, which can help you make more informed decisions when it comes to your social media marketing strategy and overall online presence.

Check out the shorter Australian report that highlights significant changes in global internet user numbers, online activities, social media platform preferences, devices used to access digital content and services, online search behaviors, and digital advertising growth.

How Social Media Marketing Can Benefit Manufacturing, Engineering, and Other Heavy Industries

Social media marketing has become a powerful tool for businesses in recent years with 4.74 billion active social media users in the world, accounting for 59.3% of the world's population⁽¹⁾. According to We Are Social, 'by the end of 2021, 82.7% of Australians were active on social media, an annual growth of nearly 1 million users'⁽²⁾.

Whilst sectors such as fashion, retail, tourism and real estate embraced the benefits of social media marketing relatively quickly, it took longer for the benefits to emerge for manufacturing, engineering and other heavy industries.

This article explores the benefits of social media marketing for manufacturing, engineering and other heavy industries and makes a case that these sectors can benefit significantly from utilising social media marketing.

Social Media Strategies for Effective Management of Negative Comments and Reviews

In today's digital age, social media has become a powerful tool for businesses to connect with their audience, build their brand, and increase their online presence.

However, with the benefits of social media come its pitfalls. Negative comments and reviews on social media can damage business reputation, discourage potential customers, and ultimately hurt an organisations bottom line.

In this article, we will explore the prevalence of negative online mentions and provide practical tips on how organisations can effectively deal with negative comments and reviews on social media to protect their brand and maintain their online reputation.

Editor’s Pick

Tossing up between Google Ads and Meta Ads (Facebook, Instagram etc) for your business? ”Google vs Meta: Which Ad Platform Is Right For You” is a great article by Sam King at the Social Media College. The article outlines the strategic purpose of both types of ads as well as the pros and cons of each.

Editor’s Pick.

Discover the benefits of using Facebook Ads Manager versus Boosted posts in this informative article by Scott Ayres. With 17.28% more clicks, 64.26% higher reach, and 18.42% lower CPC, it's clear that Ads Manager outperforms Boosted posts. While Boosted posts are great for starting out, Ads Manager offers greater targeting options, more creative formats, and cost-effectiveness. Read the article and let me know your thoughts!