Who We Are

Welcome to Shirley Gray Social, where we take a holistic approach to social media marketing and management.

At Shirley Gray Social, we believe that effective social media marketing strategies should meet the unique needs of each client. We specialise in developing and implementing such strategies, with the aim of helping businesses achieve their objectives, whether it's to increase brand awareness, generate leads, or drive sales.

Our founder, Shirley Gray, brings a unique perspective to social media marketing with extensive experience in human behaviour and connecting people and strategy. She understands the value of developing strategies that connect organisations with their target audience.

Passionate about helping organisations that help people, Shirley Gray Social was created during the pandemic, where we saw firsthand the increasing need to use social media to help organisations achieve their goals. With 15 years of experience in senior leadership roles across various sectors such as mining, power generation, tertiary education, and aged care/retirement living, we bring extensive skills and experience in strategic planning, project management, change management and complex problem-solving analysis. We maintain technical currency in social media marketing, website integrations and SEO, and digital solutions that support the online customer journey. These skills and experience are valuable tools in strategy implementation, enabling us to navigate complex projects and bring them to successful completion, delivering exceptional results for our clients. We are excited to work with you and help you achieve your business goals.

Enquire today to discuss how we can work together to make your social media presence an asset to your organisation.

Vision, Mission and Values

We love working with values-aligned organisations to deliver social media marketing strategies and solutions. Learn about our vision, mission, and values below - the guiding principles that shape our organisation and drive us in serving our customers.

  • Vision

    To help organisations succeed through the confident and strategic use of social media.

  • Mission

    Shirley Gray Social is passionate about:

    • Demystifying social media marketing,

    • Developing social media strategies to help organisations achieve their goals, and

    • Helping organisations implement their strategies through sound planning and project management.

  • Values

    Honesty - being open and honest, acting genuinely and with integrity.

    Respect - treating others as we would like to be treated.

    Service - serving others with a genuine desire to see others succeed.

    Enjoyment - making room for laughter and enjoying what we do.