Our Services

Shirley Gray Social provides the following services:

  • Social Media Strategy Development

    Develop Your Unique Social Media Strategy with Shirley Gray Social

    Shirley Gray Social can help organisations develop a customised social media strategy that aligns with their business and marketing goals. Services include:

    • Understanding and aligning with organisational goals and marketing goals

    • Reviewing current social media presence and performance

    • Competitor analysis

    • Strategic selection of social media channels

    • Content strategies

    • Actions to drive traffic and conversions

    • Paid and organic social media marketing strategies

    • Alignment with websites and search engine results

    Each strategy considers the organisation's existing skills and resources and provides an implementation plan. Organisations can implement the plan themselves or engage Shirley Gray Social to assist with implementation .

  • Social Media Audit

    Enhance Your Social Media Presence with Expert Feedback from Shirley Gray Social

    Shirley Gray Social provides independent reviews of an organisation’s social media presence and feedback on what needs developing, improving, and maintaining.

    Our auditing services provide:

    • An in-depth analysis of your current social media presence and performance

    • Identification of areas for improvement and opportunities for growth

    • Competitive analysis

    • Recommendations for social media marketing strategy

    • Review of content strategy and effectiveness

    • Analysis of social media performance metrics

  • Social Media Consulting

    Get the Support You Need to Build Your Brand on Social Media

    We provide the following consulting services to ensure organisations have the support they need to confidently use social media marketing:

    • Guidance and advice on social media marketing strategy

    • Recommendations on content creation and distribution

    • Best practices for social media management and engagement

    • Development of in-house policies and procedures

    • Insights into industry trends and changes

    • Analysis of social media performance metrics

    • Ongoing support and advice for social media marketing efforts

  • Social Media Education and Training

    Equip Your Team with Essential Social Media Knowledge and Skills

    Shirley Gray Social can provide social media education and training for leaders and teams to help them understand the benefits of a social media presence, incorporate social media planning into their business planning processes or organisational goals, and improve their skills and capacity for social media management.

    Our services include:

    • Workshops and training sessions on social media marketing strategy

    • Customised training tailored to the organisation's needs

    • Best practices for social media management and engagement

    • Training on social media advertising and paid social strategies

The Results

“Already, my social media presence has increased, including on social media platforms I had never before explored, with a plan in place to keep the momentum going.”

— Trudy Adams, Author