Boosting Facebook Ads vs. Ads Manager: Which One Works Best?

Editor’s Pick

Recently, I've been discussing the topic of boosting Facebook ads versus using Ads Manager with some colleagues and came across a valuable article by Scott Ayres that tests the two methods against each other. The results were interesting - Ads Manager outperformed Boosted posts on all three categories tested:

✅ 17.28% more clicks

✅ 64.26% higher Reach (number of unique users who see the ad)

✅ 18.42% lower CPC (cost per click)

While the article was published in 2020, the findings are still relevant, and I've observed similar outcomes replicated in other studies.

While boosting is great for starting out with paid advertising, engagement, and brand awareness, Ads Manager offers greater targeting options, more creative formats, more comprehensive metrics, cost-effectiveness, and control over ad spend.

As someone who's always looking to optimise social media strategies, I wanted to share this valuable information with you and encourage you to consider whether Facebook Boost is the right approach for your business. Click here to read the article, "Is Facebook Boost a Waste of Money? Or is Ads Manager Better?" by Scott Ayres at AgoraPulse and let me know your thoughts in the comments!