Social Strategy by Design

We help organisations succeed through the confident and strategic use of social media.

Our Services

We develop social media marketing strategies to help organisations achieve their goals.

  • Social Media Strategy Development

    Do you struggle with creating and executing a social media strategy that aligns with your business goals?

    If you find it challenging to create and execute a social media strategy that aligns with your business goals, you're not alone. Our expert strategy development services can help you achieve your social media objectives and drive business growth.

  • Social Media Audit

    Do you need an objective review of your online presence and performance? Are you unsure of your social media performance and what needs to be improved?

    If you're uncertain about your online presence or unsure of how to improve your social media performance, we can provide you with an objective review of your current online presence and performance.

  • Social Media Consulting

    Do you need a sounding board and independent advice on your social media marketing approach?

    Our team is here to help. We can review your strategy objectively and provide recommendations on how to improve it. We can also provide best practice advice on social media management and help with developing policies and procedures.

  • Social Media Training

    Do you want to equip your team with essential social media knowledge and skills?

    We can help your leaders and teams understand the benefits of a social media presence, incorporate social media planning into their business planning processes or organisational goals, and improve their skills and capacity for social media management.

Learn More

The Benefits?

Looking to take your social media marketing efforts to the next level? Here are just a few of the benefits you can expect from our services:

  • A clear strategy linked to your business goals

  • Clarity on what social media marketing can offer your organisation

  • A tangible action plan

  • Personalised and attentive customer service

  • Flexibility in delivery

Meet Our Social Media Strategist

Shirley Gray is the founding partner and Social Media Strategist at Shirley Gray Social, with 15 years of experience in strategic leadership roles across various sectors, including mining, power generation, tertiary education, and aged care. Shirley brings a unique perspective to social media marketing with extensive experience in human behavior and connecting people and strategy. Shirley’s expertise in change management and project management are valuable tools in strategy implementation.

Client Testimonials

  • Partnering with Shirley Gray Social has been a breath of fresh air in my business. From the outset, Shirley and I sat down and discussed the vision for my business and the possibilities of how we could work together to achieve these. What stood out for me was the strategic framework she introduced. It brought clarity to the sometimes wishy washy land of social media marketing, providing a roadmap to achieve our goals. Shirley's strategy provided clear direction and actionable steps, making it easy to navigate. Additionally, her expertise in analysing our online data has been invaluable, guiding us toward informed decisions for the future. I love working with Shirley, and reflecting on the past year, I can see the tangible results of our hard work. I recommend Shirley and her services to anyone seeking to drive positive changes in their business.

    Carl Hergenhan, Hergs Weld

  • Shirley Gray Social took the time to understand our business goals and our target audience, and then helped us create a comprehensive marketing strategy that was tailored to our unique needs. Throughout the process, Shirley was always available to answer our questions and provide feedback. Her insights and recommendations were invaluable, and her passion for helping small businesses like ours succeed was evident in everything she did. We would highly recommend her to any business looking to develop a strong marketing strategy. Shirley Gray Social is a true professional and a pleasure to work with.

    Miranda Crow, Hawke Mount Tiny Homes

  • I feel I have a solid social media following when compared to my competitors however Shirley provided suggestions to continue to improve. Shirley understood my business and goals and made the strategy easy to understand. She’s honest and passionate about delivering the best to her clients. She takes the time to get to know you and your business. I felt as though she really cared about my results. Her strategy hit the nail on the head!

    Suzie Ninevski, A.I.R Recruitment

  • In working with Shirley Gray Social, I have been supported to complete a holistic review of my products, direction, purpose, and goals. This has included the development of a social media strategy that makes social media marketing feel much more achievable. Throughout this, Shirley Gray Social has taken the time to get to know me and my products personally, ensuring that my strategy matches my values and character. Already, my social media presence has increased, including on social media platforms I had never before explored, with a plan in place to keep the momentum going. I would recommend Shirley Gray Social to anyone wanting to revolutionise their social media presence with the support of a values-focused, personal service that takes the time to get to know you.

    Trudy Adams, Author

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